The Cook, his Wife & her Shoes (@cookwifeshoes) launched their incredible #ShoesforSydney campaign last night in their Surry Hills boutique. The campaign is in collaboration with Sydney grass roots charity Rough Threads (@roughthreads) and aims to provide shoes to Sydney’s homeless and less fortunate by offering an incentive for those donating shoes via The Cook, his Wife & her Shoes’ store.
Under the awareness that shoes are the hardest “second hand” product to find, the #ShoesforSydney campaign offers donors a credit of $15 store credit for every pair of good quality shoes donated. This credit can then go towards a purchase of new shoes in their store. Regina, the “Wife” behind The Cook, his Wife & her Shoes, explains.
“We have always had a strong link to the community and wanted to do something to help out that tied in with our passion, shoes. When we found Rough Threads and heard how desperately they needed shoe donations, we knew this was a perfect opportunity to help out.”
Launched in October 2011, Rough Threads dug its roots as a pop-up second hand clothing store hosted across Sydney. Born from the belief that whether you live on the street, or are lucky enough to have a roof over your head, Rough Threads believe we should all have the right to choose what we wear, have something that fits and something we like.
There are a few rules with the campaign. Donations can be accepted from 1 May and will run until further notice. A maximum credit of $60 can be accumulated per customer and for one transaction only. The transaction must be completed on the day of the donation. Men’s and women’s shoes will be accepted, but shoes must be in good, clean condition.
The Cook, his Wife & her Shoes and Rough Threads hosted a ‘store warming’ in store on 29 April from 6pm to 8pm. Drinks and snacks were provided by our event partners, Sydney Brewery (@sydneybrewery) and Tyrrells Chips (@tyrrellschipsau). Cellist Hanna Oblikov provided live music for the evening.
For more information on The Cook, his Wife & her Shoes, the store, the range or the #ShoesforSydney campaign, please contact The Atticism.
PRODUCED BY CENTRAL MAG – THE COOK, HIS WIFE & HER SHOES (#SHOESFORSYDNEY)